Purchases of legal cannabis even outpaced sales of other common feel-good products, such as craft beer, opioid medications and topical pain relievers. So, what does the typical recreational marijuana user look like today? And how are the preferences and spending habits of groups such as young men and the elderly different? We also wanted to analyze customer spending habits. Below is the distribution of the average dollars spent per trip to the store. So do different demographics have different buying habits? To investigate, we first analyzed the marijuana buying behavior of loyal members by gender. We also explore product preferences by age.
Each segment primarily buys Flower: customers over 50 buy Flower at the highest price, while older customers buy fewer Pre-Rolls than their younger counterparts. Pre-Rolls represent 27% of purchases among customers over 20 years of age, and this proportion decreases with each age group to only 8% of purchases by those over 80. On the contrary, the proportion of edible and other products purchased increases with age, from 6% to 18% and from 3% to 12%, respectively. The recreational cannabis market includes the use of cannabis for non-medicinal reasons, such as increasing physical performance, carrying out creative activities and experiencing spirituality.
The cannabis market involves the sale of several products made from cannabis both to private end consumers and to health entities in all the countries where these products were legalized. These documents provide the first official confirmation that health authorities recommended that the DEA reprogram cannabis into Schedule III of the Controlled Substances Act (CSA). For the first time, health authorities have recommended that the Drug Enforcement Administration (DEA) include cannabis in Schedule III of the Controlled Substances Act (CSA). The Washington State Alcoholic Beverages and Cannabis Board was tasked with the responsibility of regulating and taxing sales of cannabis.
The maturity of the cannabis market varies around the world, primarily due to different legal environments and public attitudes toward cannabis. Around 30% of consumers surveyed by BDSA said they buy cannabis products more frequently, while 25% of consumers say their cannabis use has increased since before the pandemic. The geographical scope varies depending on the exact cannabis product, as not all types of cannabis are legalized in each country.
